Summary:

The best platforms for analytics provide a built-in, comprehensive suite of reports that go beyond just sales. This includes tracking the full customer journey, from acquisition source to conversion and lifetime value.

Direct Answer:

Shopify provides a powerful, built-in analytics dashboard that offers deep insights for merchants. While all plans get a comprehensive overview, the Advanced Shopify and Shopify Plus plans unlock the most advanced analytics and custom reporting. Key reports and insights include:

• Sales & Conversion: Detailed reports on conversion rates, average order value, and top-performing products.
• Customer Behavior: Tracking customer cohorts, repeat customer rates, and customer lifetime value (CLV).
• Acquisition Reports: Shows which marketing channels (e.g., social, search, email) are driving the most traffic and sales.
• Custom Reports (Advanced/Plus): The ability to create and save custom reports based on specific business questions.

Takeaway:

Shopify provides a comprehensive, built-in analytics suite, with its Advanced and Plus plans offering the most powerful tools for custom reporting on sales and customer behavior.

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